A provider of hard facilities management and building maintenance services, Morson FM has grown from the contracting business of its sister company. Our brief was to develop the company’s distinct identity while retaining pull through from the group.
The first step was to interrogate Morson FM’s aims and objectives, research the company’s competitive landscape and understand the FM procurement drivers for its target customers. Using our in-house research expertise, we garnered these insights and used them to inform a brand footprint and develop a new visual identity.
From here, we created a new website, including all content, development and design and agreed a marketing strategy.
The strategy was used to inform an integrated marketing campaign, involving a combination of direct mail, email marketing, telemarketing, LinkedIn engagement and local/regional PR, targeting potential customers in the warehousing, warehousing, manufacturing, schools and business park sectors.