Join Our Team

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Construction Marketing Experts are looking for an enthusiastic and experienced PR Account Manager to work from our office on the Wirral, between Chester & Liverpool, on a range of B2B accounts, following some exciting new business wins.

You will have the opportunity to further your career in an ambitious, fast-paced environment. This role is the ideal opportunity for a proactive, creative and commercially literate candidate who is digitally savvy and wants to be part of thriving agency environment.

Qualifications and abilities

  • A minimum of 5 years’ experience in a PR and/or marketing agency or role is essential
  • Knowledge of the built environment sector, media and influencers, desired but not essential
  • Passionate about sales and developing client accounts
  • Strong proficiency in media relations work and proven delivery of results
  • Digitally savvy with a good understanding of social media channels for business
  • Creativity and personality to always bring something different and engaging to clients/the team
  • Excellent attention to detail
  • Confident networking ability and presentation skills
  • Excellent communication skills, both written and verbal
  • Strong planning and organisational skills
  • Proactive and ambitious
  • Strong commercial focus
  • Ability to multi task, managing multiple projects at once
  • Can-do attitude and team player mentality

Responsibilities

  • Manage client expectations by consistently delivering work on time and to budget
  • Proactively creating opportunities to expand client accounts by identifying revenue earning opportunities and presenting them to the client
  • Cross selling CME’s services to clients
  • Scheduling activities and managing time allocation of each team member to service client expectations in the most profitable way
  • Create content for press releases, feature articles, blogs, websites and other written materials
  • Media / Influencer relations – Knowing how to build meaningful relationships with media that can generate new and consistent results
  • Idea generation – Creativity across campaigns, social, features and copy
  • Publicity generation – consistently securing positive items of media coverage on behalf of clients
  • Attending client meetings and conducting yourself in a confident and professional manner
  • Competent preparation of meeting materials adhering to templates
  • Ability to manage own workload and prioritise, including accountability for deliverables and ensuring deadlines are met
  • Maintaining positive relations with clients at all times
  • Evaluation and presentation of campaign results internally and to clients
  • Research of potential PR angles and campaigns for clients or new business prospects
  • Media monitoring - regularly keeping track of the UK media agenda
  • Analysing making recommendations to improve client profitability
  • Attending journalist and client events outside of office hours for relationship building / networking

Key Competencies

Copywriting – excellent and accurate writing skills, including interpreting and interrogating the client brief, incorporating key messages, adapting tone and content for different audiences, writing to agreed word counts and editorial guidelines and the ability to understand and accurately describe technical and industry specific content

Strategic thinking – to ensure all activity is aligned to the client’s commercial strategy and business growth across PR programmes, social media activity and new business proposals

Creative thinking – strong creative input through ideas generation and copywriting while ensuring all activity and content is relevant and commercially focused

Commercial awareness – the ability to identify opportunities and drive value from client relationships

Time management – ensuring activity is delivered in a timely manner aligned to the time allocation for each client and working on your own initiative, according to established agency processes and reporting structures

Presentation skills  - excellent formal and informal presentation skills to sell ideas and proposals to clients, prospects, journalists and any other third parties as required. A confident personable manner should be complemented by strong communication skills and articulate expression

Problem solving – the ability to address any issues in a non-confrontational and solutions-driven manner, ensuring client relationships are supported while remaining mindful of commercial requirements

Research and analysis – the ability to research information for content or context and analyse facts for use in PR and social media programmes. The candidate should also be able to interpret data for the compilation of client reports and internal commercial monitoring

Other requirements:

·        Ambition and drive to want to make a difference to clients and the agency

·        Confidence in building relationships with clients and their partners/customers

·        Team player

·        Flexibility to travel across the UK to attend client meetings

·        Full UK driving license and own a car

·        UK based candidates only

Contact us explaining why you're the best person for the role.

Sarah Reay