Seven Reasons Why You Should Use PR
If you don’t believe in the power of PR or aren’t convinced it’s right for your business, here are seven reasons which could change your mind.
- Credibility. Regardless of whether you achieve press coverage online or in print, it represents third-party endorsement, which significantly enhances the credibility of your service or product.
- Articles Have A Long Shelf-Life. When a great story about your business is published, it lives on well beyond that particular publication. You can keep copies and include them in all of your marketing or as appendices in your bids and tenders.
- The Online Footprint. The same can be said online. Articles that were published in print, are mostly available online forever, increasing your website relevance, but also appearing when potential clients are checking you out and searching for you online.
- Positive Perception. Regularly being featured in the press eventually gets your name known to all the key people – people who may not be considering you now, but may well do in the future.
- The ‘Who Are You?’ Factor. Even though you submit references and case studies in tendering, it can help your cause if the person looking at the bid already knows a bit about you.
- Recruit Talent. Positive press coverage that establishes your business favourably will help you to attract the very best talent.
- Bad Press. If you’re not in the PR game, you’re less ready and able to respond. How you address negative coverage can make or break you, and if you already have an established reputation, it’s far easier to recover.
And on that last point, it really helps to have a good PR advisor on hand. Somebody who knows your company, your history and has been instrumental in the getting you your PR portfolio together. They can help you react and not only limit the damage in the event of a negative incident, but help you potentially come out of it much stronger.