CME Unveils New Visual Identity for WLS


Building on a three-year relationship with WLS, we’ve been working with the team to create a new visual identity which better reflects its range of services and expertise.

The London-based provider of security, fire and automation systems has been established for more than 30 years. Our branding experts have refreshed the firm’s logo, strapline, fonts and corporate colours to better reflect the company’s strengths, especially its customer service and friendly team. The new visual identity is being rolled out this month and will feature on a new website, company stationary, workwear and vehicles.

Sarah Reay, Managing Director of CME said: “We’ve developed a brand identity for WLS which positions it as ‘The Human Fire and Security Company.’ This defines how they do business, which isn’t just about providing customers with great products, but a team of friendly, skilled people who care passionately about doing a good job.”

To help raise awareness of the new brand, CME will also provide PR support, aimed at driving traffic to the new website.

Jeremy Ewen, Managing Director for WLS, added: “Throughout the last three years, CME has acted as an extension to our team, providing strategic marketing advice that supports our wider business goals.

“Our new visual identity forms part of a wider strategy aimed at increasing our market share and ensuring our core strengths are more accurately positioned and communicated to our growing customer base.”

The branding project adds to a number of integrated services provided by CME in recent years, including direct mail, PR and competitor and market research to help WLS drive sales.