What’s the Big Deal About MIPIM?
Wherever you are within the construction sector delivery chain, you’re part of something that contributes to a rich and diverse property landscape, and that’s what MIPIM is all about.
What is MIPIM?
MIPIM is the world’s foremost property expo, conference and networking event, with 26,000 participants from 100 countries expected when it opens its doors at the Palais des Festivals in Cannes on Tuesday (12th March). This year, for the first time in the event’s 30-year history, the CME team will be heading over to Cannes to help us get under the skin of the latest trends and forecasts in property and construction and hear first-hand where the experts see the sector going next.
Those experts are drawn from a diverse array of environments bringing together a huge amount of experience in one place. In addition to rubbing shoulders with more than 5,400 delegates from investment and financial organisations and 80 of the world’s top 100 investment managers, we will be able to hear presentations from:
· Mayor of Greater Manchester, Andy Burnham
· Mayor of Liverpool Joe Anderson
· Deputy Mayor of London (Planning, Regeneration & Skills), Jules Pipe
As part of a programme of 360 speakers over the four day programme.
Why are we going?
For many MIPIM is seen as the hotbed of deal making in the property world, where those with cash to spend and those with developments to sell meet up to see where the opportunities lie.
We’re not going with a shopping list, nor are we there to sell; we have no agenda for courting new clients because this trip is much more about what we have to learn and how those insights can add value to our own business and the marketing strategies we develop for our clients.
Yes, we could read all about it in the property press or milk our contacts for inside information on what they heard, but sometimes, there’s no substitute for being there, asking your own questions and drawing your own conclusions.
Market Intelligence is Power
Ultimately, our aim is to absorb as much as we can during our short trip to Cannes. Certainly, it will be a great opportunity to network and it would be naïve to overlook the possibilities for forging relationships that could benefit us and our clients. The real goal, however, is knowledge; the kind of market intelligence that goes beyond the formal presentations to the general chatter and mood in the room. We’re looking forward to sharing what we’ve learned with our clients when we return.