Pharoah Group joins forces with CME to support growth plans

External works contractor, Pharoah Group, is preparing for growth with the support of CME.

Operating across the South East, the family-owned business offers fencing, groundworks and landscaping services, with a client base that includes some of the UK’s largest housebuilders and main contractors.

CME has developed a marketing strategy for Pharoah Group to help the company expand into new sectors. The process included a perception study involving staff, customer and supplier interviews as well as market research, including a competitor analysis. Following our strategic recommendations, the company now has a new brand architecture, key messaging and website, and we are delivering a PR campaign, including social media, case studies, e-marketing and editorial content.

Marcus Pharoah, Managing Director at Pharoah Group, said: “It’s great to be working with CME to explore how we can build on our success to achieve further growth. We have a very skilled team and a broad service range which means we are strongly positioned to branch into new sectors and strengthen our client base. With the help of CME, we can make sure we are implementing the right marketing tactics to achieve this aim with a focus on sharper and more powerful messaging.”