CME mailshot reveals winning framework projects is a real challenge

A recent mailshot we sent to highlight the services we can offer to help construction businesses win a place on frameworks has confirmed that being selected is only part of the challenge. Converting those appointments into revenue by winning projects is proving just as tough for many companies.

 

We often get a great response to our mailshots, but this one in particular has definitely touched a nerve. And it’s not surprising. Companies put a huge amount of time and resource into identifying framework opportunities, tracking them and compiling bids – all while continuing to run the business and deliver projects day-to-day. It’s natural, therefore, to feel a sense of frustration if hard-won bid appointments do not convert into project wins.

 

Since the mailshot went out, we’ve had a number of enquiries and some interesting discussions with companies about how we can leverage our marketing know-how to boost their chances of being appointed to frameworks and winning work.

 

The conversations we’ve been having have included:

  • PQQs and framework submissions: We can help businesses communicate their capabilities, experience and credentials clearly and persuasively with compelling content that demonstrates why they deserve a place on the framework.

  • Case studies: We develop engaging, evidence-led case studies that showcase relevant project experience, technical expertise and successful outcomes. These can become part of a bid library to be added into submissions and are also useful content for the company’s website, social media and PR.

  • ESG and social value: ESG is increasingly important, particularly for public sector frameworks. We can help businesses articulate their environmental, social and governance credentials, including sustainability initiatives, community engagement, employment and training, and the wider social value they deliver.

  • Networking and relationship building: It’s important for companies and their leadership team to extend their network and be as visible as possible, amplifying their credentials and track record both online and in person. We can help with social media content and community management, as well as identifying in-person networking opportunities.

 

Get in touch to find out more

If you're looking to win a place on a framework, or want to generate more business from your existing framework appointments, we'd love to have a conversation.

Sarah Reay