Natural Building Technologies awards CME national marketing brief


Natural Building Technologies (NBT), an innovative building materials and systems supplier to the UK construction industry, has selected Construction Marketing Experts (CME) to develop and deliver a UK-wide marketing strategy. The Buckinghamshire-based company will be working with CME to create a strategic campaign targeting key sectors using a broad range of tools including customer research, direct and digital marketing and case studies.

Andy, at NBT said: “With experience and expertise in the full range of marketing services, CME will be providing us with strategic advice and support to help us further expand our business and promote our products and services.

“We’ll be working in partnership to create a national campaign that’s sector specific, building on the strength of our existing brand and continuing to position us as experts in sustainable building.”

CME’s managing director, Sarah Reay commented: “NBT is a hugely successful company which has forged a leading reputation for providing high performance, low carbon building systems.

“We’re looking forward to working closely with them to take their business to the next stage, developing a highly targeted campaign to further raise awareness of the brand in key target markets.”

NBT offers a range of products designed to provide thermal, moisture, acoustic and overheating control. Its systems are used in the fabric of buildings in both new build and retrofit markets and are proven to deliver low energy, low carbon solutions.

The company works with housebuilders, developers, housing associations and local authorities to help them deliver more sustainable properties, providing technical support from design through to construction, as well as through the supply chain.