A construction and refurbishment contractor specialising in education, healthcare, community and research projects, LST wanted to communicate its traditional values while projecting a contemporary image.
We carried out an extensive branding exercise with the LST team to interrogate the company’s core proposition, its key differentiators and the factors that had led to so much repeat business. From here, we were able to develop a brand footprint and a series of key messages that articulate its values across all materials.
This activity delivered the groundwork for a new corporate identity, including a refresh of the logo and a new strapline and positioning statement.
A new website followed, for which we managed all content, development and design, and a new company profile document