TRAD Scaffolding
Project Scope
A scaffolding contractor with a 40-year track record and sustained growth, TRAD came to us to help develop market insights that could inform its sales strategy.
We suggested a perception study involving both past and current customers and prospects that the sales team had identified as ‘wish list’ future customers. We then worked with the company to devise a questionnaire before using our in-house research capabilities to carry out the study and present our findings.
TRAD has used our perception study to develop its commercial and sales strategies.
Client Feedback
“The work we have done with CME has helped us to re-invigorate our sales with market insights that have enabled us to identify prospects and develop the right sales messages.
The agency took a very candid and proactive approach to understanding our requirements and has really added value to the business”