3 steps to attract leads and boost sales
This could also be thought of as your Unique Selling Proposition (or USP). So what exactly is that? Basically it's the solution you provide presented from your ideal client's viewpoint.
In addition to attracting your ideal clients, you'll also notice this approach will position you as an expert, and people would much rather do business with experts.
2. Be consistent with your message – develop your positioning statement
Once you know what your positioning statement is (and you've tested it so you know it attracts your ideal clients) now you need to get it out into the world. Resist the urge to be creative about it.
I know you get tired of saying it. You're sure other people must be tired of hearing it. But if you're not consistent, if you tweak a little here, a little there, you're not getting the full power of it out there.
Look, even your most loyal clients will not get tired of hearing your message. Why? Because they really don't 'hear' it as much as you think they do.
People are busy with their own lives and they really aren't paying as much attention to you as you think they are. So if you don't repeat it and repeat it consistently, then you run the risk of people not remembering what you stand for, or maybe being confused about it, and if they don't remember or are confused, they're not going to invest with you or recommend you.
3. Be frequent with your message
You're going to feel like a broken record, but the best marketers are the ones who have a simple, powerful message, are consistent with that message and repeat it over and over again.
Don't just repeat it in the same places, find different ones. Get your message out there in as many ways as you possibly can, just as long as those places are where your ideal clients hang out.
In fact, here's the place where you can be creative. Find new and different ways of getting your message out there, and do it as frequently as possible. Because the more often your ideal clients stumble across your message, the more likely it is when they're ready to make a change, and they'll reach out to see how you can help them.