Natural Building Technologies


Project Scope

The UK’s leading supplier of woodfibre insulation, NBT approached CME for help in developing awareness of both its product range and woodfibre insulation as a category. The company’s aim is to drive take up of woodfibre insulation across the eco, timber and mainstream construction sectors.

Following an extensive market research process across numerous market segments, we developed a marketing strategy for NBT and devised a set of key messages that articulate the benefits of its products for varied stakeholders.

We then agreed a PR and marketing programme, including media relations, email marketing, social media and content. Combining thought leadership, product based information and case studies, the campaign aims to educate the specifier and contractor markets while establishing NBT as the supplier of choice for woodfibre insulation.

Client Feedback

We wanted a marketing agency that would advise us and really understand our marketplace, not simply take our brief.
CME carried out very thorough research to inform a strategy that pushed back on some of our original thinking and has since shown a flexible approach to delivering the marketing programme, aligned to developments in the marketplace. We’re delighted with how quickly they’ve understood our products and what we’re trying to achieve and how expertly they’re delivering the activity.
— Andy Mitchell, managing director, NBT
Felix Clarke