Natural Building Technologies
The UK’s leading supplier of woodfibre insulation, NBT approached CME for help in developing awareness of both its product range and woodfibre insulation as a category. The company’s aim is to drive take up of woodfibre insulation across the eco, timber and mainstream construction sectors.
Following an extensive market research process across numerous market segments, we developed a marketing strategy for NBT and devised a set of key messages that articulate the benefits of its products for varied stakeholders.
We then agreed a PR and marketing programme, including media relations, email marketing, social media and content. Combining thought leadership, product based information and case studies, the campaign aims to educate the specifier and contractor markets while establishing NBT as the supplier of choice for woodfibre insulation.